Comparison · Socialfy and Salesforce
Salesforce is the most robust and customizable CRM platform on the market, built for operations with an administration team and complex integrations. The question for a small operation is a different one: how much does it cost to reach the conversation over WhatsApp, in how many modules and under what contract? We gathered the official pricing page and public reports so you can compare with Socialfy. Every source has a link and a date. A complaint is an individual experience, not proof that everyone has the same problem.
What is documented and what is complained about
We selected the official documentation and public reports to guide questions before you buy. They do not measure the experience of the whole base and do not replace the score that Reclame Aqui has not yet calculated for lack of evaluated volume. The profile we checked mainly covers the Marketing Cloud line, so confirm which product each report refers to.
Public profile checked on October 12, 2026: reclameaqui.com.br/empresa/salesforce-exacttarget
Three reports to check
Public quotes, with links and dates.
"Estamos tentando contato pra cancelar desde dezembro e o Sales force não permite."
Reclame Aqui, March 2, 2026. Full text read on the page on October 12, 2026. Read complaint
On May 18, the company replied with the link to the official procedure for canceling the renewal. The report does not prove every cancellation gets stuck. Read your contract renewal rule before signing.
"desde Junho/2025 estamos tentando o cancelamento do contrato sem resposta"
Reclame Aqui, October 21, 2025, about Marketing Cloud, with the author's follow-ups on November 3 and December 9, 2025. Full text read on October 12, 2026. Read complaint
The company replied on October 31 that it would look into it internally. The case is about the Marketing Cloud line, not Sales Cloud, and it is a single customer's report.
"a Salesforce não oferece um canal telefônico acessível para tratar desse tipo de solicitação"
Reclame Aqui, July 29, 2026. Complaint closed by the author as unresolved, with a service score of 0. Full text read on October 12, 2026. Read complaint
The company replied on August 7 that it was looking at the case with the team. The report describes an implementation by a partner that did not move forward. Ask in the proposal who implements and how the contract ends.
Side by side
| Criterion | Socialfy | Salesforce |
|---|---|---|
| Price and currency | Ask for the complete proposal with users, channels and support. Confirm the billing currency and the payment method. | The Brazilian pricing page lists prices in dollars, per user per month: Starter Suite US$ 25, Pro Suite US$ 100 and, for sales, Core US$ 195, Advanced US$ 395 and Max US$ 550. Transaction fees apply, according to the page itself. |
| WhatsApp channel | Works through Meta's official API or QR Code, at the customer's choice. Confirm in the demo which mode fits your case. | WhatsApp appears on the digital channels page as part of the Digital Contact Center, at US$ 75 per user per month billed annually, which includes 25 inbound SMS or WhatsApp conversations. The page itself refers usage rates to a rate card. We found no WhatsApp listed on the Starter or Pro Suite pricing pages. |
| Contract and cancellation | Ask for the cancellation terms in writing before signing. | The small business page states that Pro Suite is billed annually and requires a contract. Starter Suite can be billed monthly or annually. Public reports describe difficulty cancelling active contracts. |
| Onboarding and learning curve | See in the demo how much of the setup you can do on your own and what depends on outside help. | A highly customizable platform, with professional services and certified partners offered by the company. The page cites Trailhead and the community as a learning base included in every license. |
| Support | Confirm channel, hours and scope of support in the proposal. | The Standard Success plan is included in every license and covers the knowledge base and community. Premier Success, with 24-hour support for critical issues, costs 30% of net fees, according to the official page. |
| Data export | Validate a sample of the data to be exported and what will be left out. | We found no rule on export at exit on the pricing page. Confirm in the contract, especially how long you keep access to the data after the subscription ends. |
Right column: official Salesforce Brasil pricing pages (sales, small business and digital channels), checked on October 11, 2026. Socialfy column: verification checklist, with no promise of full migration or assumed commercial terms.
Where they are stronger
If the operation is large, with a team of administrators, complex sales processes, forecasting, approvals, custom integrations and security and governance requirements, Salesforce delivers a depth that a conversation CRM does not aim for. It is the market leader, has a huge partner ecosystem and editions that fit companies of any size.
Socialfy belongs in the comparison when the sale happens by conversation, the team is small and you want contact, conversation, pipeline and calendar together, without assembling modules or depending on consulting to get started. Bring your workflow to a demo and check which product fits your case.
Frequently asked questions
The Brazilian pricing page, checked on October 11, 2026, shows values in dollars and other currencies per user per month, with no table in reais. Ask for the proposal and confirm the billing currency.
In the documentation we checked, WhatsApp appears in the digital channels module, with its own per-user price and usage rates charged separately. Add that cost before comparing prices between the two platforms.
The small business page states that Pro Suite is billed annually and requires a contract. For the other plans, confirm term, renewal and cancellation in the proposal.
This page does not assume price or savings. Compare proposals with the same users, channels and support conditions, including the modules, rates and onboarding services that Salesforce requires.
Next step
Check contact, conversation and channel on the same screen, using a case from your daily routine. Decide after the demo and proposal.
See Socialfy in action